Month: June 2020

Why Fear Shouldn’t Drive Your Investing

As the world has dealt with the COVID-19 pandemic over the last several months, we’ve seen an unprecedented impact to global stock markets.  The decline in US and foreign equities was surprising in both its severity and speed, with the S&P 500 falling more than 30% in just over a month.  This sharp drop from recent highs caused some investors to panic and race for the exits, preferring the safety of cash or treasuries to the volatile stock market.  While getting out of the market during a “freefall” might seem like the best move, over the long run it can actually do more harm than good.

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Strategies to Grow Your Wealth During the Pandemic

During times of market turmoil and economic uncertainty, its tempting to focus exclusively on risk – risk to your portfolio, your income and your plans for the future. And making sure your portfolio is aligned with your appetite for risk and with your time horizon for investing is critical.  But focusing exclusively on the risk of losing money can lead investors to overlook the opportunities market declines may bring. Baron Rothschild, an 18th-century British nobleman and member of the renowned Rothschild banking family, is famously credited with saying that “the time to buy is when there’s blood in the streets.” He took his own advice and made a fortune in the panic that followed the Battle of Waterloo against Napoleon. 

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AFA Gives Back to the Atlanta Community

Atlanta Financial recently donated $1,000 worth of Girl Scout cookies to medical first responders to assist both the local front line medical workers and a great cause, Girl Scouts, which has been impacted so severely by the coronavirus pandemic.

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4 Things That Will Be More or Less Expensive After Coronavirus

COVID-19 has impacted nearly every aspect of the economy. When President Donald Trump declared the virus a national emergency at the beginning of March, standards of living rapidly shifted: governors enacted stay-at-home orders, learning institutions closed and consumers suddenly faced unprecedented challenges.1 While the travel and tourism industry is seeing record lows, demand for staple foods and hygiene products has surged.

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4 Lessons Learned from the Last (Great) Recession

When financial markets fall and the economy stumbles, the phrase “this time it’s different” is commonly heard. This is a natural reaction as the strongest emotions tend to arise at the onset of a downturn when uncertainty is greatest. But if history has taught us anything, it’s that the most practical strategies to implement in any downturn are fundamentally the same each time regardless of market and economic events.

The COVID-19 pandemic might be unlike anything we have seen before, but the uncertainty is nothing new to a financial market that has remained strong and impervious over time. At times like this, looking at history and incorporating its lessons is always a prudent strategy.

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Hear How Atlanta Financial Makes Life’s Journey Richer

Atlanta Financial TV is home to a variety of videos that allow clients and associates to obtain knowledge, insight and experience. Tune in to learn more about our approach to comprehensive wealth management.to comprehensive wealth management.

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