Investment Planning

Investment Planning

Work with a Team that Redefines Wealth Management

Ask ten investors to define wealth management. Then, ask ten “wealth managers” to do the same. You will almost certainly get 20 different answers, with most heavily focused on investing.

As a client of Atlanta Financial, however, you benefit from a cutting-edge team that has a clear and comprehensive vision of wealth management. In order to “Make Life’s Journey Richer,” we must cultivate those riches.

We define wealth management as a formula where:

Wealth Management Formula

Investment Consulting is the astute management of your investments over time to help you achieve your financial goals.

Advanced Planning goes beyond investments to look at all the other aspects that are important to your financial life. We break it down into four parts: wealth building, retirement income & distribution planning, tax reduction planning and legacy planning. In our experience, very few financial advisors offer all of these services.

The final element is Relationship Management. As wealth managers, we focus on building relationships with three groups:

  1. Our Clients: To meet their needs effectively, we have to have solid, trusting relationships with them.
  2. A Network of Financial Professionals: Essentially these are specialists that we can call in to make recommendations on specific advanced planning needs.
  3. Our Clients’ Other Professional Advisors: We work with our clients’ attorneys, accountants and business or personal advisors.

Atlanta Financial’s Total Wealth Management Approach
When we bring all of the pieces together, each client gets an individualized approach that looks something like this:

Wealth Management Approach

To receive a complimentary second opinion on your finances and learn about the impact wealth management can have for you and your family, simply Request a Second Opinion or contact us at marketing@atlantafinancial.com or 770.261.5380.

Wealth Building

Development of an overall investment plan for you is based on financial analysis that encompasses the following factors:

  • Assessment of your tolerance for investment risk
  • Development of a meaningful, realistic investment objective
  • Determination of appropriate investment time horizons
  • Identification of available resources
  • Analysis of existing investment assets
  • Development of a portfolio rate-of-return objective

Our financial analysis provides the basis for the allocation of investment assets.

Solutions that work for the life you envision

Our asset management program offers a comprehensive array of products and services, including:

  • Purpose-driven asset allocation models
  • Portfolio structure
  • Securities selection
  • Portfolio monitoring with continuous needs-based examinations

Asset allocation models

Your asset allocation strategy will closely reflect the core aspects of the plan we recommend. We’ll apply asset allocation models as a means of distributing your assets among a range of investment categories to reduce your overall risk, to forecast more reliably, and to improve the risk/return tradeoff within your portfolio. As independent financial advisors, we enjoy the freedom to recommend investment products that we believe to be “best in class.”

Discipline

Our years of experience will help you maintain the discipline required to stay the course and make your financial plan a success. We can help with the difficult decisions, guiding you in the right direction and always keeping your primary objectives in mind. Our expertise helps guard against short-term swings of emotion by keeping the focus firmly on your long-term goals.

As a group, we believe in applying the core values of prudent financial management. When paired with your own clearly defined investment objectives, it’s a combination that can help you approach your financial future with a higher degree of confidence and understanding.

Recent News

Minimizing Surprises at Tax Filing Time

When Congress passed the recent $1.5 trillion tax bill (The Tax Cuts and Jobs Act or TCJA), it triggered the first comprehensive revamp of the U.S. tax code in more than three decades. As we prepare to file our 2018 tax returns, Americans will feel the effects of this legislation for the first time. For most, the effects will be positive. In fact, 80% of Americans will see their taxes drop. However, not all the news is good. There will be inevitable surprises as 2018 taxes are filed with one particularly nasty “gotcha” that will likely catch many taxpayers off guard.

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Proper Margin

I was recently asked by a cousin during a New Year’s Day lunch conversation, “If you had to name the one key to starting a good financial plan at my age, what would it be?” My reply came without hesitation – “Margin.”

To provide context as to how the question arose, he and his wife are in their late 20’s. They married fairly young, have already survived some incredibly difficult life events together, purchased their first home, adopted two dogs, and are now expecting their first child. He understands the value of a dollar, the meaning of hard work, and is, quite frankly, one of the most principled men I know. So, what he was really asking was simply this: If we are looking to REALLY start getting our act together financially, and begin to put ourselves on a path to build wealth, where should we start? By the look on his face, my cousin was expecting something quite different in response, but quickly caught on to what I meant as we continued to chat.

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Four Reasons Your Parents Might Be in Financial Trouble

As your parents age, they will probably need more help from you. But it may be difficult to provide the help they need, especially if they’re experiencing financial trouble.
Money can be a sensitive subject to discuss, but you’ll need to talk to your parents about it in order to get to the root of their problems and come up with a solution. Before you start the conversation, consider the following four scenarios as signs that your parents might be experiencing financial challenges, and how you can make things easier for them.

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Quiz: How Much Have You Thought About Health and Health-Care Costs in Retirement?

When planning for retirement, it’s important to consider a wide variety of factors. One of the most important is health and its associated costs. Thinking about your future health and the rising cost of health care can help you better plan for retirement in terms of both your finances and overall well-being. This quiz can help you assess your current knowledge of health and health-care costs in retirement.

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