Investment Planning

Investment Planning

Work with a Team that Redefines Wealth Management

Ask ten investors to define wealth management. Then, ask ten “wealth managers” to do the same. You will almost certainly get 20 different answers, with most heavily focused on investing.

As a client of Atlanta Financial, however, you benefit from a cutting-edge team that has a clear and comprehensive vision of wealth management. In order to “Make Life’s Journey Richer,” we must cultivate those riches.

We define wealth management as a formula where:

Wealth Management Formula

Investment Consulting is the astute management of your investments over time to help you achieve your financial goals.

Advanced Planning goes beyond investments to look at all the other aspects that are important to your financial life. We break it down into four parts: wealth building, retirement income & distribution planning, tax reduction planning and legacy planning. In our experience, very few financial advisors offer all of these services.

The final element is Relationship Management. As wealth managers, we focus on building relationships with three groups:

  1. Our Clients: To meet their needs effectively, we have to have solid, trusting relationships with them.
  2. A Network of Financial Professionals: Essentially these are specialists that we can call in to make recommendations on specific advanced planning needs.
  3. Our Clients’ Other Professional Advisors: We work with our clients’ attorneys, accountants and business or personal advisors.

Atlanta Financial’s Total Wealth Management Approach
When we bring all of the pieces together, each client gets an individualized approach that looks something like this:

Wealth Management Approach

To receive a complimentary second opinion on your finances and learn about the impact wealth management can have for you and your family, simply Request a Second Opinion or contact us at marketing@atlantafinancial.com or 770.261.5380.

Wealth Building

Development of an overall investment plan for you is based on financial analysis that encompasses the following factors:

  • Assessment of your tolerance for investment risk
  • Development of a meaningful, realistic investment objective
  • Determination of appropriate investment time horizons
  • Identification of available resources
  • Analysis of existing investment assets
  • Development of a portfolio rate-of-return objective

Our financial analysis provides the basis for the allocation of investment assets.

Solutions that work for the life you envision

Our asset management program offers a comprehensive array of products and services, including:

  • Purpose-driven asset allocation models
  • Portfolio structure
  • Securities selection
  • Portfolio monitoring with continuous needs-based examinations

Asset allocation models

Your asset allocation strategy will closely reflect the core aspects of the plan we recommend. We’ll apply asset allocation models as a means of distributing your assets among a range of investment categories to reduce your overall risk, to forecast more reliably, and to improve the risk/return tradeoff within your portfolio. As independent financial advisors, we enjoy the freedom to recommend investment products that we believe to be “best in class.”

Discipline

Our years of experience will help you maintain the discipline required to stay the course and make your financial plan a success. We can help with the difficult decisions, guiding you in the right direction and always keeping your primary objectives in mind. Our expertise helps guard against short-term swings of emotion by keeping the focus firmly on your long-term goals.

As a group, we believe in applying the core values of prudent financial management. When paired with your own clearly defined investment objectives, it’s a combination that can help you approach your financial future with a higher degree of confidence and understanding.

Recent News

4 Things That Will Be More or Less Expensive After Coronavirus

4 Things That Will Be More or Less Expensive After Coronavirus

COVID-19 has impacted nearly every aspect of the economy. When President Donald Trump declared the virus a national emergency at the beginning of March, standards of living rapidly shifted: governors enacted stay-at-home orders, learning institutions closed and consumers suddenly faced unprecedented challenges.1 While the travel and tourism industry is seeing record lows, demand for staple foods and hygiene products has surged.

Read More »
4 Lessons Learned from the Last (Great) Recession

4 Lessons Learned from the Last (Great) Recession

When financial markets fall and the economy stumbles, the phrase “this time it’s different” is commonly heard. This is a natural reaction as the strongest emotions tend to arise at the onset of a downturn when uncertainty is greatest. But if history has taught us anything, it’s that the most practical strategies to implement in any downturn are fundamentally the same each time regardless of market and economic events.

The COVID-19 pandemic might be unlike anything we have seen before, but the uncertainty is nothing new to a financial market that has remained strong and impervious over time. At times like this, looking at history and incorporating its lessons is always a prudent strategy.

Read More »
Fun Activities to Keep You Busy During COVID-19

Tools to Survive (and Thrive) During Tough Times

Resiliency is one of the characteristics I most admire in others, and that I have always tried to foster in my children and live out in my own life.  And we certainly have an opportunity in these unusual times to practice it on almost a daily basis. One of my favorite quotes on the subject speaks to the personal growth that can come from difficult times: “On the other side of a storm is the strength that comes from having navigated through it. Raise your sail and begin.” — Gregory S. Williams I am sure many of you have developed ways to cope and even thrive over the last few weeks as you have adjusted to the “new normal” that comes with quarantine and social distancing.  But I wanted to take this opportunity to share some of the best resources we have found to help us all emerge on the “other side of the storm” stronger than we began.

Read More »
Exercise & The COVID-19 Outbreak

Exercise & The COVID-19 Outbreak

As most everyone can attest, things are different right now!  Dining out hasn’t been an option until recently, seeing a movie in a theater seems risky, and going to the gym seems wrought with potential coronavirus exposure.  For those of us who enjoy exercising, we’ve had to change our routines to adhere to “stay at home” orders and social/physical distancing.  We’ve needed unique ways to maintain our exercise regimen. Thankfully, there are great alternatives to a public gym and I’d like to share a few of those options with you. The first exercise alternative is an “old-school” option that is tried and true! 

Read More »